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Brand & Business Strategy
Brand positioning, voice, campaign architecture, audience journey, executive messaging, stakeholders, sponsorship, and partnership integration.
Turning business goals into live experiences people feel — and leaders can measure.
I help brands, agencies, and organizations turn business goals into measurable experiences — connecting strategy, audience, production, operations, and reporting.
Senior brand experience and production leader with 25+ years across live events, corporate meetings, product launches, sponsorship activation, festivals, broadcast, tradeshows, field operations, and permanent branded environments. I build the systems, teams, vendor networks, and operating discipline that protect quality, margin, timeline, stakeholder trust, and measurable outcomes inside complex, multi-vendor work at global scale.
Brand, creative, production, technical, operations, procurement, PR, and reporting are often treated as separate workstreams. In live experience work, they are connected whether the org chart admits it or not.
I can sit with leadership on brand strategy, budget, business goals, stakeholder value, and measurement — then turn around and pressure-test the actual show: lighting, rigging, audio, video, content, scenic, staffing, FX, pyro, permits, vendors, safety, load-in, show flow, and onsite execution.
Brand positioning, voice, campaign architecture, audience journey, executive messaging, stakeholders, sponsorship, and partnership integration.
Turning strategy into live moments: meetings, activations, festivals, executive presentations, branded environments, content, and show flow.
Lighting, rigging, audio, video, broadcast, livestream, scenic, staffing, field operations, special effects, pyro, permits, safety, and load-in realities.
Budget ownership, procurement, RFPs, scopes, vendor strategy, agency oversight, contracting support, insurance, public safety, and cross-functional leadership.
Success metrics, attendance, engagement, lead capture, stakeholder value, cost efficiency, content reuse, audience feedback, and executive readouts.
Build and lead the brand experience, events, or production function: team structure, standards, budgets, vendor governance, operating rhythm, measurement, and executive reporting.
Senior leadership 1–3 days/week for teams that need strategy, agency oversight, production standards, budget discipline, and measurement before building the full department.
Own the hard parts of a defined engagement: concept-to-plan translation, budget, schedule, vendors, technical direction, permits, show flow, onsite execution, and client-ready reporting.
Plug into complex work fast — supporting pitches, complex builds, multi-vendor delivery, senior client confidence, and post-event reporting without adding unnecessary drag.
Executive-level strategy with real production fluency across lighting, rigging, audio, video, content, scenic, staffing, FX, pyro, permitting, vendors, and show-flow reality.
From intimate executive rooms to large public festivals and national field operations — the same discipline: strategy, delivery, measurement, and stakeholder trust.
From first sketch to final cue remains part of the value — but the first read is senior leadership, business goals, and measurable brand experience.
Available for SVP / VP-level roles, fractional leadership, executive production engagements, and agency-side senior production support. Based in Atlanta — available globally.